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Enjoy your journey in Wisconsin with one of our brand new cars.
Our car rental service in Wisconsin offers exceptional customer service with round-the-clock assistance to ensure a stress-free experience. Our team enthusiastically helps you find a suitable car for your trip to popular destinations, like the Lake Geneva region. Get ready to explore Wisconsin's unique beauty while we take care of your transportation needs.

Car Rental in Wisconsin

An Introductory Guide to Wisconsin's Landscapes, Routes, and Iconic Destinations

City car driving through vivid Wisconsin farm landscape at sunset

Known as the 'America's Dairyland', Wisconsin is a state in the upper Midwest of United States, famous for its diverse landscapes which greet you with miles of farmland, several forests, and beautiful lake shores. The journey becomes more adventurous when experienced on wheels. From thrilling Interstate Highways to panoramic country roads, the state offers an excellent driving experience filled with scenic beauty and intriguing locales.

Among the iconic destinations, Devil's Lake State Park, located in the Baraboo Range, has stunning views and trails perfect for any nature lover. If you're into history, exploring the maritime heritage of Door County, or visiting The House on the Rock, is a must-do. Madison, the state capital, renowned for its lively urban scene combined with charming natural beauty, makes for an attractive stop.

One of Wisconsin's famous road trips is the Great River Road along the Mississippi which offers stunning river views. State Highway 42 is another preferred route by those who love driving, as it leads to the iconic Door County peninsula. No matter where you head, Wisconsin assures a captivating journey, combining natural beauty with rich history and welcoming locals.

Car Rental in Wisconsin

Frequently Asked Questions

1. How much does it cost to rent a car in Wisconsin?

The cost of renting a car in Wisconsin can vary greatly depending on the type of vehicle you want to rent, the rental period, and the rental company. On average, you can expect to pay anywhere from $30 to $100 per day. To get the best rates, it is advised to book in advance and be flexible with your pick-up and drop-off locations.

2. What is the most popular car model to rent in Wisconsin?

The most commonly rented car model in Wisconsin is usually compact or economy cars, due to their fuel efficiency and ease of navigation in cities like Milwaukee and Madison. However, SUVs or Minivans can also be popular, particularly for those planning to travel with family or intend to explore Wisconsin's scenic countryside.

3. What are the most popular locations to rent a car in Wisconsin?

Most people rent cars in Wisconsin's larger cities or at airports. The Mitchell International Airport in Milwaukee, and the Dane County Regional Airport in Madison are popular pick-up and drop-off points.

4. Is there a 24-hour pick-up and drop-off service?

Yes, most car rental companies in Wisconsin offer 24-hour pick-up and drop-off services at major airports and city locations. However, it's best to confirm these services with your chosen rental company.

5. Is there a minimum rental period?

Most rental companies have a minimum rental period of one day. But some may offer hourly rates.

6. What is the minimum age to rent a car in Wisconsin?

The minimum age requirement to rent a car in Wisconsin is usually 21 years old. However, drivers under the age of 25 may be subject to additional fees.

7. What documents do I need to rent or drive a car in Wisconsin?

When renting a car in Wisconsin, you'll need to present a valid driver's license, proof of insurance, and a credit card in the renter's name. International visitors will need to present a valid International Driving Permit along with their original driving license.

8. What's the best time of year to visit Wisconsin by car?

Spring to fall is considered the best time to visit Wisconsin. During these months, the weather is conducive for road trips and outdoor activities. Winter can also be beautiful if you're well-equipped to handle the snowy roads.

9. What are the main airports in Wisconsin?

The main airports in Wisconsin are the Mitchell International Airport in Milwaukee, the Dane County Regional Airport in Madison, and the Austin Straubel International Airport in Green Bay.

10. Can I pick up the car in one city and return it in another in Wisconsin?

Yes, most car rental companies in Wisconsin allow for one-way rentals with an additional fee. This fee varies by company, so it's best to confirm in advance.

Car Rental Reviews


Madison, Wisconsin – 23-11-2023. Smooth as a Wisconsin cheesemaking, that's how I describe my experience with this car rental company. The service was on time, the staff was polite. The car was in spotless condition and drove like a dream. The price was reasonable as well. They even recommended some good breweries in the area. Kudos!


Milwaukee, Wisconsin – 15-09-2023. First time renting a car and I couldn't be happier. The process was easy and straightforward. I can't believe how good the prices were, especially compared to other places I checked. Made my trip to the Milwaukee Art Museum even more enjoyable. Will definitely use again!


Green Bay, Wisconsin – 01-07-2023. When you travel to see a Packers game, you don't expect the car rental to be the highlight of the trip! Service was excellent and the car was in great conditions. Prices were fair. They were so friendly, even recommended a great place to get cheese curds.


Eau Claire, Wisconsin – 12-05-2023. I've rented cars for years and this was one of my best experiences. Needed a car last minute for Chippewa Valley Air Show and didn't have high hopes. But they ticked all the boxes - from price to service. After this, I'll rank them as high as the Friday night fish fries!


Racine, Wisconsin – 24-03-2023. Friendly, efficient, and reasonable in price. They helped me find a car to explore Racine's architectural diversity. The vehicle was well-maintained and the booking process was very seamless. Will be renting from them again when in Wisconsin.


Kenosha, Wisconsin – 10-01-2023. Impeccably good service! Renting the car was a breeze, the staff was helpful and kind. Loved driving the car to the Kenosha Lakeshore, smooth journey all the way there and back. The price was worth every penny. Definitely a top-notch car rental company in Wisconsin.

Wisconsin's Gems

The top seven cities of Wisconsin

  1. Milwaukee: Wisconsin's largest city, known for its rich brewing and motorcycle history.
  2. Madison: The state's capital city, a vibrant university town with lots of cultural attractions.
  3. Green Bay: Known for its football team The Green Bay Packers and the iconic Lambeau Field.
  4. Kenosha: A beautiful lakeside city with charming attractions and home to the Kenosha Public Museum.
  5. Racine: Famous for its iconic architecture including Frank Lloyd Wright buildings and beautiful North Point beach.
  6. Appleton: A city with vintage charm, it's known for its Performing Arts Center and historical sites.
  7. Oshkosh: Known for its annual airshow, Oshkosh Air Venture, and the EAA AirVenture Museum, best for road trippers and car enthusiasts.

Wisconsin Road Connects

Important road connections for car renters in Wisconsin

  1. Milwaukee - Chicago: A 147 kilometer-drive mostly on I-94E. It takes about 1.5 hours under normal conditions.
  2. Madison - Minneapolis: A 430 kilometer journey mostly on I-94W. Typical drive time is around 4.5 hours.
  3. Green Bay - Niagara Escarpment: A short 45 kilometer journey north on WI-57, usually under an hour drive.
  4. Milwaukee - Wisconsin Dells: A scenic 200 kilometer drive, taking approximately 2 hours, mainly via I-94W.
  5. Madison - Door County: A 260 kilometer journey mostly via US-151 N and WI-57 N, taking around 3 hours.
  6. Eau Claire - Minneapolis: Covers a distance of 150 kilometers, typically a 1.5 hour drive via I-94W.
  7. Kenosha - Six Flags Great America: It’s a quick 24 kilometer trip north on I-94, around 20 mins drive under normal traffic conditions.

Wisconsin Driving Q&A

Necessary insights for drivers

1. What is the general speed limit in Wisconsin?

On most urban interstate highways, the speed limit is 65mph (105km/h). On rural interstates, the limit is 70mph (112km/h). However, speed limits can vary, so always keep an eye out for posted signs.

2. Is an international driving license required to drive in Wisconsin?

Wisconsin recognizes valid foreign licenses. However, if the license is not in English, it’s advisable to carry an International Driving Permit.

3. Are there many speed cameras in Wisconsin?

Speed cameras are not overly common in Wisconsin, but speed is often monitored by police officers with radar guns.

4. What types of roads require toll payments in Wisconsin?

Wisconsin does not have any toll roads; all highways and interstates can be used free of charge.

5. What are some unique driving rules in Wisconsin?

Right on red is permitted after coming to a full stop, unless otherwise posted. U-turns are permitted at intersections unless prohibited by a traffic sign.

6. How often will I find gas stations in Wisconsin?

Gas stations are abundant in urban areas and along major highways. Nonetheless, it's always a good idea to keep your tank more than half full, especially when traveling in more rural parts of the state.

7. Which side of the road should I drive on in Wisconsin?

Like the rest of the United States, driving is on the right-hand side of the road in Wisconsin.

8. Are there any specific safety rules for driving in Wisconsin?

All occupants must wear seatbelts. Children under 8 years old must be in an approved child safety seat. It's also a law to move over or slow down for stopped emergency or maintenance vehicles.

9. What's the parking system like in Wisconsin?

Parking rules vary across the state. Many cities use parking meters or pay-and-display systems. Always make sure to check the local regulations.

10. Can I turn right at a red light in Wisconsin?

Yes, you may turn right on red unless there is a sign indicating otherwise. Be sure to come to a complete stop and yield to pedestrians and other traffic.

11. Is it easy to drive in city centers in Wisconsin?

Like most cities, those in Wisconsin can experience traffic, especially during rush hours. It's important to plan your routes ahead of time and allocate some extra time.

12. What should I do if my car breaks down on a Wisconsin highway?

If you experience car troubles, pull over to a safe location off the road, turn on your hazard lights, and call for assistance. You should stay with your vehicle until help arrives.

13. Are there requirements for winter driving in Wisconsin?

During winter months, roads can get snowy and icy. It's recommended to have winter tires, keep a safe following distance, and keep an eye out for black ice.

14. If I am in a car accident in Wisconsin, what should I do?

Ensure safety first for all involved, contact the police, exchange insurance details with the other driver, and contact your rental company.

15. What's the state of the roads in Wisconsin?

Most of Wisconsin's major roads and highways are in good condition. However, in rural areas, roads might be less maintained, especially in the winter.

Explore Wisconsin

Top 8 Must-Visit Attractions

  1. Milwaukee Art Museum: Known for its stunning architecture and extensive collection of art.
  2. Devil's Lake State Park: Offers hiking, camping, and water activities surrounded by beautiful scenery.
  3. Wisconsin Dells: A city famous for its water parks, theme parks and fun family activities.
  4. Door County: Peninsula offers scenic beauty, outdoor recreation and quaint, charming villages.
  5. House on the Rock: A unique, eclectic museum with rooms filled with fantastical collections.
  6. Lambeau Field: Iconic home of the Green Bay Packers, offering tours and events.
  7. Harley-Davidson Museum: Celebrating the history of the classic American motorcycle brand.
  8. Cheese Factories and Dairy Farms: Visit the state known for its cheese and learn about the dairy industry.

Wisconsin Roadtrip Routes

Your Guide to Exploring Wisconsin by Car

  1. Great River Road National Scenic Byway: Spans 402 kilometers along the Mississippi River, showcasing stunning river views, river bluffs, and woodland. Notable stops include La Crosse, Prairie du Chien, and the Potosi Brewing Company.
  2. Door County Coastal Byway: A 190-kilometer loop that offers scenic views of Lake Michigan, delightful local fishing villages, lighthouses and state parks. Stops include Sturgeon Bay, Gills Rock, and Egg Harbor.
  3. Lake Superior Byway: This 233-kilometer trip promises breathtaking views of Lake Superior. It features towns like Superior and Bayfield, and natural beauties like Amnicon Falls State Park.
  4. Wisconsin’s Rustic Road 67: A peaceful 19-kilometer drive through mixed hardwoods, marshes and old beach ridges near the Horicon Marsh, a nationally recognized wildlife refuge.
  5. Highway 42 in Door County: This 100-kilometer road trip features cherry orchards, stunning coastlines, artsy villages, and unique shops. Start at Sturgeon Bay and make your way to Northport Pier on Washington Island.
  6. Kettle Moraine Scenic Drive: At 193 kilometers long, this route takes you through the serene landscape of the Kettle Moraine State Forest, an area shaped by glacial activity over 10,000 years ago.
  7. Wisconsin Lake Superior Scenic Byway: This 262-kilometer route follows the southern shoreline of Lake Superior and the Bayfield Peninsula, offering views of Apostle Islands National Lakeshore and Brule River State Forest.
  8. Highway 60 Scenic Byway: This 194-kilometer route showcases Wisconsin River views, small town charm, natural areas and state parks, including Wyalusing State Park and Tower Hill State Park.