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Experience world-class customer service with our car rental firm in Madison. Our dedicated team is available 24/7 to support your journey. Explore Madison's attractions like the scenic Lake Monona or relish our region's unique cheese curds, traveling at your own pace. Making your trip convenient and unforgettable is our priority.

Car Rental in Madison

One of the Best Cities in America: Must-Visit Spots in and around Madison, Wisconsin

Coche urbano junto a lago Monona, Madison

Known as the ''City of Four Lakes'', Madison, the capital city of Wisconsin, has often been ranked as one of the best cities to live in America. This diverse city is unique for its mix of cultural attractions, vibrant nightlife, and beautiful scenery. A must-see is the Wisconsin State Capitol Building,. Its beautiful architecture and the panoramic views from the observation deck make it one of the most popular attractions in Madison.

Madison is also a perfect city for outdoor activities, surrounded by lakes and home to numerous parks and bike trails. A short car ride from the city center, you can find the picturesque University of Wisconsin-Madison Arboretum. Defined as the ''birthplace of restoration ecology'' this green area is perfect for a peaceful walk or a picnic. Moreover, Madison is less than an hour car ride from popular tourist destinations in Wisconsin. A notable example is the breathtaking Devil's Lake State Park which provides visitors with recreational activities such as hiking, canoeing, and rock climbing.

For those interested in culture and arts, Madison has an impressive scene . The Madison Museum of Contemporary Art brings together the most evolving themes in visual arts. In terms of dining, the city has a lot to offer, from traditional American gastropubs to contemporary international cuisine. And don’t miss the Dane County Farmers' Market, the nation’s largest producers-only market that takes place in Madison. It gives visitors a real taste of the region's agricultural richness and specialty products.

Car Rental in Madison

Frequently Asked Questions

1. What is the cost of renting a car in Madison?

The cost of renting a car in Madison varies depending on the car model, duration of the rental, and the season. On average, you may expect to pay between $30 to $70 per day for a standard car. For a luxury model, the cost can go up to $100 per day. Note: Always check with the rental company for any additional charges.

2. What car model is in high demand for rental in Madison?

Due to Madison's varying weather conditions, SUVs and all-wheel-drive cars are popular rental choices. They offer the versatility required for both urban and out-of-town navigation.

3. What are the most popular locations for car rental in Madison?

Most people prefer to rent cars from locations such as Madison's downtown area, East Towne Mall, or at the Madison airport since these are convenient pick-up and drop-off points.

4. Is there a 24-hour pick-up and drop-off service?

Yes, most rental companies in Madison offer 24-hour pick-up and drop-off services, especially at the airport locations. But, it's always advisable to confirm this with your selected company.

5. Is there a minimum rental period?

Yes, the minimum rental period is usually one day (24 hours). However, some rental companies may have different policies.

6. What is the minimum age requirement to rent a car in Madison?

The minimum age to rent a car in Madison is typically 21 years old. However, drivers under 25 may have to pay a 'young driver' surcharge.

7. What documents do I need to rent or drive a car in Madison?

When renting a car in Madison, you will need a valid driver's license, proof of auto insurance (or purchase insurance from the rental company), and a credit card to secure the reservation.

8. When is the best time of year to visit Madison by car?

June to October is the best time to visit Madison, when the weather is mild and suitable for outdoor activities.

9. What are the main airports in Madison?

The main airport in Madison is the Dane County Regional Airport. It is conveniently located close to the city and offers a variety of car rental services.

10. Can I pick up the car in Madison and return it in another city?

Yes, some car rental companies offer one-way rentals. But remember this might come with an additional fee. It's advisable to check with your selected company beforehand.

Car Rental Reviews


Madison – 23-11-2023. I loved the ease of using this car rental service in Madison! It's rare nowadays to find such efficient service. I rented a car back in November, and the experience was smooth sailing. Their prices were reasonable, and their cars were in top-notch condition. I felt confident driving around Madison, knowing I was covered if anything went wrong.


Madison – 14-10-2023. Well worth the price! Rented a car through this company when I was in Madison back in October. The crisp fall weather was perfect for a drive around the city, and the car was clean, efficient, and reliable. Great value for the price, and the staff were very professional and helpful to boot.


Madison – 02-09-2023. I had a good experience with this car rental service in Madison last September. The booking process was easy and the price was affordable. The car I rented was in great condition. The company's love for the service they provide really shines through.


Madison – 15-07-2023. Reliable and easy-to-use car rental service! Used this service when I visited Madison in the summer. The car was well-maintained and the cost of renting was reasonable. Enjoyed cruising around Madison in one of their cars!


Madison – 30-05-2023. When in Madison last spring, I rented a car from this agency. Their prices were fair and navigating their service was a cinch. The car was comfortable and reliable, perfect for a tour around the city.


Madison – 15-02-2023. This car rental in Madison exceeded my expectations! The car was efficient and clean, the service was impeccable, and, even though it was winter, I had no problems at all! The price-quality ratio was also quite satisfactory.

Madison Road Connections

Explore Wisconsin and Beyond

  1. Madison - Milwaukee: This 125-kilometer drive takes you through Interstate-94 E. The estimated travel time is 1h 30m. The roads are in good condition with frequent rest areas.
  2. Madison - Chicago: An approximately 225-kilometer route via I-90 E. The journey normally takes around 2h 30m. Toll roads are part of this route.
  3. Madison - Minneapolis: Travelling 435 kilometers via I-94 W usually takes about 4h 30m. The road condition is usually good and there are service areas along the route.
  4. Madison - Green Bay: This 210-kilometer trip via I-39 N/US-51 N takes typically around 2h 30m. Note that this route has rest areas and fuel stations.
  5. Madison - Door County: A 327-kilometer journey via I-43 N. The driving time is approximately 4 hours. This route offers pleasant scenic drives.
  6. Madison - La Crosse: Traveling 235 kilometers on US-14 W and I-90 W will get you there in about 2h 30m. This road is well-maintained and offers some scenic views.
  7. Madison - Eau Claire: Via I-94 W, this 287-kilometer drive takes about 3 hours. The condition of the road is good and services facilities are available on the road.

Driving in Madison

Frequently Asked Questions

1. What is the speed limit in Madison?

Speed limits in Madison vary based on the type of road. For most city streets, the limit is 25 mph, while on highways it can go up to 65 mph.

2. Do I need a special driving license to drive in Madison?

Drivers must possess a valid driver’s license. International visitors can drive with their home country license for up to a year in Madison.

3. Are there many speed radars in Madison?

Yes, speed radars are a common sight in Madison and throughout the state, particularly on the major highways.

4. Are there toll roads in Madison?

Wisconsin does not use toll roads, so you can drive without this concern in Madison and the rest of the state.

5. What are the general road rules in Madison?

Rules in Madison are similar to the rest of the U.S. You should always drive on the right-hand side of the road, stop for school buses and emergency vehicles, and yield to pedestrians.

6. How is traffic in Madison?

Madison’s traffic may get congested during peak hours, particularly downtown and on the Beltline Highway. Outside these areas and times, it’s typically more manageable.

7. Is Madison a safe city to drive in?

Yes, Madison is generally considered safe for drivers, but as in any city, it is important to always be observant of local traffic rules and conditions.

8. Where do I find information about roadworks in Madison?

The Wisconsin Department of Transportation website provides up-to-date information on roadworks and other traffic advisories in Madison and throughout the state.

9. Can I drive in Madison with an out-of-state driver's license?

Yes, U.S drivers can drive legally in Madison with an out-of-state license.

10. Are there car pool lanes in Madison?

Madison currently doesn't have specific car pool lanes.

11. Are international driver permits accepted in Madison?

Yes. International drivers are allowed to use their international license in Madison.

12. What should I know about parking in Madison?

Parking regulations vary across Madison. Be sure to check signs for time limits and restrictions before leaving your car.

13. Who has the right of way in Madison?

Generally, drivers on the main road have the right of way, but Wisconsin law requires drivers to yield to pedestrians and bicyclists crossing in marked crosswalks.

14. Can I turn right on a red light in Madison?

Yes, but you must first come to a complete stop and ensure it's safe to do so.

15. Where can I find information about current road conditions in Madison?

The Wisconsin Department of Transportation's website offers information about current road conditions in Madison and throughout the state.

Visit Madison

Top 8 attractions by car

  1. State Capitol: A stunning building, home to Wisconsin's government.
  2. Olbrich Botanical Gardens: Abundant beauty in nature, for plant enthusiasts.
  3. Henry Vilas Zoo: A popular, free family destination with various animals.
  4. Monona Terrace: Iconic community center with lake views and events.
  5. Memorial Union Terrace: Perfect for a relaxing afternoon by Lake Mendota.
  6. UW-Madison Arboretum: A vibrant destination for hiking and nature photography.
  7. Museum of Contemporary Art: Cultural hotspot, featuring local and international artists.
  8. Chazen Museum of Art: A why-not-stop, unleashing Wisconsin's artistic heritage.

Top Roadtrips from Madison

Tourist-Friendly Driving Adventures

  1. Madison-Minneapolis: This 424 km route takes you along the Mississippi River, through beautiful midwest countryside and into the bustling city of Minneapolis.
  2. Great River Road: For a scenic drive, follow the 800 km Great River Road, passing through quaint small towns and lush river landscapes.
  3. Lake Superior Loop: Covering 2100 km, this route takes you around the largest of America’s Great Lakes, providing breathtaking views, rich history and diverse cultures.
  4. Madison to Chicago: A straightforward 225 km drive that brings you to the heart of the Windy City, boasting world-class dining, shopping, and architecture.
  5. The Driftless Journey: A 400 km trip through the unique landscape of the Driftless Area, with its enchanting bluff towns, vineyards, and organic farms.
  6. Wisconsin Cheese Trail: This 434 km trail highlights Wisconsin's famed cheese-making heritage, guiding you to multiple cheese factories and dairy farms.
  7. Madison to Milwaukee: A quick 125 km drive to the largest city in Wisconsin, featuring diverse cuisine, vibrant nightlife and a stunning Lake Michigan shoreline.