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Experience superb customer service in our car hire company operating in West Midlands. Our dedicated team prioritises your requirements, making sure every journey, to landmarks such as the stunning Malvern Hills, is memorable. Our deep understanding of this region's unique demands means we excel in personalised, prompt service, creating seamless car hire experiences for you.

Car Hire in West Midlands

Experience the natural beauty, the rich culture, and the vibrant cities of the West Midlands, all from the comfort of your car.

City car hire amidst diverse West Midlands landscape

Welcome to the scenic heart of England,'ff', the magnificent region of West Midlands. An area renowned for its industrial heritage, but also gifted with beautiful countryside, historical landmarks and a rich cultural scene. Take to the road in your car to explore its bustling cities, tranquil canals and striking landmarks, such as the iconic Shakespearean town of Stratford-Upon-Avon and the captivating Kenilworth Castle.

When taking a car trip around West Midlands, you’ll discover distinctive cities, lovely towns and picturesque villages, each with its unique charm. Historic gems like Wolverhampton, a city steeped in history, is home to grand Victorian buildings and a wealth of culture. On the other hand, Coventry, the UK’s City of Culture for 2021, offers an array of arts, music, and festivals, and is a must on your driving schedule.

The West Midlands is also blessed with beautiful green spaces, making it perfect for outdoor lovers. Make sure you stop off at the nature reserve at Sandwell Valley, or explore the serene Cannon Hill Park. Despite it's the heart of the country location, the region is also remarkably accessible by car, with major motorways and networks providing easy access.

Car Hire in West Midlands

Frequently Asked Questions

1. How much does it cost to hire a car in West Midlands?

The cost of car hire in the West Midlands varies depending on factors such as the car model, duration of hire, and time of year. The average price typically ranges from £30 to £70 per day. You could save money by booking in advance.

2. What car model is most popular to hire in West Midlands?

The most popular car to hire in West Midlands is typically a compact or economy car, due to its suitability for city driving and increased fuel efficiency. Given the region’s extensive countryside and rural areas, SUVs and 4x4's are also popular hires.

3. Which are the most popular locations to hire a car in West Midlands?

The most popular locations to hire a car in the West Midlands are typically in and around the main city hubs like Birmingham, Coventry, and Wolverhampton, due to their close proximity to attractions and Birmingham Airport.

4. Is there a 24-hour pick-up and drop-off service?

Yes, most car hire companies in the West Midlands provide a 24-hour pick-up and drop-off service for the convenience of their customers. However, it's advisable to check this in advance.

5. Is there a minimum hire period?

While some companies do have a minimum hire period, others do not. It mainly depends on the car hire company’s policies. It's often for at least one day.

6. What is the minimum age required to hire a car in West Midlands?

The minimum age to hire a car in the West Midlands is typically 21 years old. However, some car hire companies may charge a 'young driver surcharge' for drivers under 25.

7. What documents do I need to hire or drive a car in West Midlands?

You will need a valid driving licence, proof of identity (like a passport), and a method of payment. Non-UK residents may also require an International Driving Permit.

8. What is the best time of year to visit West Midlands by car?

The best time to visit West Midlands by car is during the summer, from June to September, when the weather is warmest. However, be mindful of more tourists and potentially higher car hire prices during this peak season.

9. What are the main airports in West Midlands?

The main airports in the West Midlands are Birmingham Airport and Coventry Airport.

10. Can I pick up the car in one city in West Midlands and return it in another?

Yes, most car hire companies offer a 'one-way' hiring option which allows you to pick up a car in one city and return it in another. However, this service may carry an additional fee.

Car Hire Reviews


Coventry – 15-03-2024. I've been hiring cars in the West Midlands for years, and it is always a pleasure to work with this company. This time I hired a car in Coventry and everything was sorted in no time. The process was smooth and efficient from start to finish. You certainly won't regret choosing them for your car hire needs.


Birmingham – 02-01-2024. Another great experience with this car hire company. Picked up at Birmingham, the car was fantastic, fuel efficient and handled the Midlands' roads with ease. The rates are unbeatable for the quality of service and vehicles provided. Can't recommend them highly enough!


Solihull – 04-10-2023. Just came back from a tour of the West Midlands and I must say, the car hire from this company was spot-on. The service was excellent and no hidden charges, everything was upfront and clear. I will definitely be using them again in the future.


Wolverhampton – 12-08-2023. Outstanding service once again. The car I hired in Wolverhampton was clean and well-maintained, it handled the twists and turns of the West Midlands sensationally. Plus the affordable rates, it really makes for a winning combination.


Walsall – 14-07-2023. I had the best experience hiring a car from this company. Their pricing was unrivalled compared to other Birmingham offerings, and the vehicle was fantastic. I'll certainly be hiring from them again.


Dudley – 18-06-2023. The car I hired from this company in Dudley was immaculate and fun to drive. The hiring process was simple and quick. Quality service at a decent price - what more could you ask for in the West Midlands!

West Midlands Spotlight

The 7 most significant cities

  1. Birmingham: Known for a rich history, diverse culture, and home to the iconic Bullring Shopping Centre.
  2. Coventry: A city famous for its artistic offerings and history, including Coventry Cathedral.
  3. Stoke-on-Trent: Famous for its contribution to pottery in the UK and the historic Potteries Museum and Art Gallery.
  4. Wolverhampton: Known for its Victorian architecture and Wolverhampton Wanderers Football Club.
  5. Solihull: A historic town with beautiful architecture, filled with parks and nature reserves.
  6. West Bromwich: Home to 'The Baggies', West Bromwich Albion Football Club, with a rich sporting history.
  7. Dudley: The birthplace of the industrial revolution and where the first ever Land Rover was produced.

West Midlands Road Connections

Essential Roadways for Tourists

  1. Birmingham - Stratford-upon-Avon: A 44-kilometre drive mainly via the A3400, taking around 45 minutes. Roads are well-maintained and often busy due to tourism.
  2. Coventry - Warwick: A short 22-kilometre trip, primarily via A46, taking approximately 26 minutes. Expect smooth travel on well-kept roads.
  3. Wolverhampton - Stafford: An efficient 28-kilometre drive along M6, taking about 30 minutes. The motorway is in good condition and well-signposted.
  4. Coventry - Birmingham: A direct 32-kilometre journey via A45 and M6, generally takes about 37 minutes. Expect possible congestion during peak hours.
  5. Birmingham - Worcester: A 48-kilometre drive, chiefly via M5 - a major motorway taking approximately 45 minutes. The route is well-marked and busy.
  6. Wolverhampton - Shrewsbury: A 71-kilometre trip predominantly via A5, around a 1 hour and 10 minutes’ drive. Roadways are of good standard.
  7. Coventry - Oxford: This 99-kilometre drive takes approximately 1 hour and 15 minutes via M40. The motorway is well-maintained and has regular service stations.

Driving in West Midlands

Common Queries

1. On which side of the road do cars drive in West Midlands?

Cars in the West Midlands, as in all of the UK, drive on the left-hand side of the road.

2. What are the speed limits in West Midlands?

Speed limits vary depending on the type of road. On motorways and dual carriageways it's typically 70mph, for single carriageways it's 60mph, and in built-up areas it's 30mph, unless otherwise stated.

3. Can I drive in West Midlands with a non-UK driving licence?

If you have a valid driving licence from any European Union country you can drive in the UK. Non-EU drivers may also drive if their licence is in English or accompanied by an International Driving Permit.

4. Are there seat belt laws in West Midlands?

Yes, seat belts are required for all passengers in the car. It's the driver's responsibility to ensure all passengers under 14 are securely strapped in.

5. Are there many petrol stations in West Midlands?

Yes, you'll find numerous petrol stations throughout the West Midlands, both in urban and rural areas. Some are open 24/7 too.

6. Are there speed cameras in West Midlands?

Yes, speed cameras are used in the West Midlands to enforce speed limits.

7. Are there toll roads in West Midlands?

Most roads in the West Midlands are toll-free, but the M6 motorway charges a fee to use one of its toll sections.

8. What are the traffic conditions like in West Midlands?

Traffic can be heavy in urban areas during rush hour, especially in Birmingham. Always allow extra time during these periods.

9. Do I need a special permit to park in West Midlands?

Some areas require a residential permit to park. However, public car parks and street parking are widely available. Always check signs for parking restrictions.

10. Can I use my mobile phone while driving?

No, it is illegal to hold a phone or sat nav when driving or riding a motorcycle. You must use hands-free access, such as a Bluetooth headset, voice command, or a dashboard holder.

11. How are road conditions in West Midlands?

Road conditions in West Midlands vary. Most roads are in good condition, but rural and side roads can be narrow and winding.

12. What's the minimum age to hire a car in West Midlands?

The minimum age to hire a car is typically 21, although this can vary between hire companies. Drivers under 25 may also have to pay a young driver surcharge.

13. What documents do I need to hire a car?

You will need your driving licence, proof of address and a credit or debit card. If you have a non-UK driving licence, you may also need an International Driving Permit.

14. Can I hire a car with a debit card in West Midlands?

Yes, most car hire companies accept debit cards. However, you may need a credit card for the security deposit.

15. Can I get a car delivered or do I need to pick it up?

Most hire companies offer both options but delivery may incur additional fees.

West Midlands Highlights

Fascinating Spots to Discover

  1. Birmingham Museum and Art Gallery: Indulge in Victorian masterpieces, world-class Pre-Raphaelite collection, and impressive local history exhibitions.
  2. Coventry Transport Museum: A must-visit for car lovers with over 300 cycles, motorcycles, and cars on display.
  3. Black Country Living Museum: Engage with history in this open-air museum displaying life in a 'black country' industrial town.
  4. West Midland Safari Park: An exciting drive-through wildlife park with a chance to spot a wide range of animals.
  5. Warwick Castle: Experience medieval England in a castle originally built by William the Conqueror.
  6. Cadbury World: Discover the secrets of chocolate making and enjoy interactive exhibits at Cadbury's famous chocolate factory.
  7. Drayton Manor Theme Park: Offers thrilling rides for a fun-filled family day out.
  8. Ironbridge Gorge: Declared a UNESCO World Heritage Site, it's home to the world's first iron bridge.

West Midlands Roadtrips

Must-do drives in the Heart of England

  1. The Ironbridge Gorge Route: A scenic 30-km journey through birthplace of the Industrial Revolution, starting from Wolverhampton to Ironbridge, showcasing the spectacular Ironbridge Gorge.
  2. Black Country Ring: A 125-km drive on canal routes around Birmingham and Wolverhampton, offering exciting industrial heritage vistas.
  3. Malvern Hills Drive: A 45-km drive from Worcester to Ledbury, taking in the stunning views of the famous Malvern Hills.
  4. The Cotswolds Loop: A 160-km circular route from Stratford-upon-Avon through Chipping Campden and Stow-on-the-Wold, unveiling quintessential English villages.
  5. Peak District Circuit: A long 195-km drive starting from Stoke-on-Trent and covers beautiful high peak area in the north to the limestone dales in the south.
  6. Shakespeare’s Scenic Journey: A short 23-km drive from Stratford-upon-Avon to Warwick, steeped in history and culture.
  7. The Herefordshire Trail: A 245-km circular route, starting from Leominster, exposes the rich history, culture and stunning landscapes of the county.