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Located just south of the Arctic Circle, Rovaniemi is the cultural, commercial, and administrative center of Finland's northernmost region, Lapland. Widely known as the official hometown of Santa Claus, the city offers a magical blend of fairy-tale allure, unforgettable natural beauty, and fascinating Sami culture. From the bustling Santa Claus Village to the stunning Northern Lights, there's an array of amazing sights to see and activities to enjoy – all accessible with the convenience of your car.
Rovaniemi is a perfect base for exploring Lapland's unique landscapes. A short drive away, you'll find the breathtaking beauty of Pallas-Yllästunturi National Park with its fells, lush forests, and pristine lakes. Similarly, Oulanka National Park with its wild rivers, deep ravines, and intricately weaved hiking trails is within a comfortable day's trip. Both parks offer mesmerizing destinations for nature lovers, hikers, and adventurers. If you're lucky, you might witness the ethereal beauty of the Northern Lights, which illuminate the Lapland skies between late autumn and early spring.
The city itself, with its modern conveniences, offers a contrast to the wild nature of its surroundings. Rovaniemi's vibrant restaurants showcase Lapland's unique culinary heritage, including reindeer and fresh Arctic fish served with locally sourced berries and mushrooms. The cultural scene is equally impressive, with world-class attractions such as the Arktikum Science Centre and the Korundi House of Culture, both vital stops on any visit to the city.